A few months ago I heard a Television executive admit that the purpose of tv is to:
1. Replace relationships
2. Provide people with an opportunity to escape from reality.
Neither of these purposes is ideal for our personal growth.
That got me thinking about the impact of social marketing and the Internet in general on our business success.
The truth of the matter is that many of the most successful websites manage to achieve the same purpose that a good tv show does:
They replace your relationships and provide you with an escape from reality.
While this is a good thing to keep in mind when trying to make a successful website, it’s also important to keep this in mind to keep yourself productive. Don’t spend all your time online. Don’t let your online activities ruin your relationships or keep you from having any. Don’t use it to constantly escape from the REAL world. Otherwise, you will never have time for the things that are really important in life.
Social media marketing is a fantastic way to drive traffic to a blog or website. On the other hand, social marketing can take up a lot of your time.
So, what’s an Internet marketer to do?
Schedule the amount of time you spend online. This is especially important for interactive time (social media, email, forums, commenting on blogs, gaming, etc), but also true of all your time online. If you want to make money online you need to focus the bulk of your time on activities that actually make you money. Checking email usually doesn’t make you money, writing a tweet about your favorite song usually doesn’t make you money, etc..
If you are working a 9 to 5 job and trying to make money online you can easily spend all of your spare time on activities that don’t make you money and don’t help you in other areas of your life. If you are trying to make money in your spare time it’s crucial that you spend most of your time doing productive activities that will lead to making more and more money online.
Life Is To Short To Twitter It Away
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