Thinking Outside of the Box

I have a little gadget called an oil filter wrench. For those of you have never seen this particular type of tool, it looks like a loop of steel hinged to a handle. Mine has grip padding on the inside, though most I’ve seen don’t. Anyway, to make this wrench work, you bend the handle in the right direction, which tightens the loop around the oil filter and helps you to remove it.

I’ve never used mine for that reason. I use mine to remove the larger stuck twist-on lids from containers like pickle jars. As it turns out, it’s just as handy for that as it would be for an oil filter. So basically, I’m a smart wimp that reincarnated a gadget to a new purpose.

I thought outside the box, which is also a good idea in your online business. You might have old work just sitting on your hard drive. You might have a problem which, at first glance, you can’t afford to fix. You have goals you supposedly can’t meet. Any of these call for a little original thinking.

Here are some questions you can ask yourself to get started on that whole ‘box’ thing:

• Can you be doing something else with your old stuff? You did work to make it, so if you’re not using it for its intended purpose, could you be using it for a purpose you haven’t thought of yet? Freebies, traffic, and promotional uses all come to mind as good ways to reincarnate old stuff.
• Is there a cheaper way to solve a problem if you come at it from a different direction? So what if you can’t get a custom web site or blog design, for instance. There are plenty of ways around that.
• If the obvious solutions to problems are out of reach for you, try and make your own solutions. If you succeed, it might make a good topic for your next tutorial product!

If the normal things can’t help you, remember the lesson of my oil filter wrench. You can do more than the obvious when you think outside the box.

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